Nature's Own recently experienced damage from a fire above the Smokeshop in our building complex. Our store at 4301 Main is closed temporarily for repairs; however, our new store in the River Market will open in approximately 4 weeks!  The address for the River Market store is 310 E. 5th (corner of 5th & Oak).  We miss our loyal customers and we're so sorry for the inconvenience.  We can't wait to see you in the River Market!  We'll update you as soon as possible as to when the 4301 Main Street location is back in business.  


Nature's Own Health Market is a small, independently owned grocery store in Midtown, Kansas City that focuses on affordable health and nutrition.  We carry a large variety of local and organic produce, groceries, vitamins, supplements and body care products. Our staff is experienced and knowledgeable. Feel free to call us or stop in to ask questions, suggest products, make special orders, or grab a free cup of coffee!


Deals & Discounts


We love our customers, and for your continued loyalty to us we want to reward you.  By joining our loyalty program you will receive 2% off your entire purchase every time you shop!  You will also receive a monthly email to update you on our deals and keep you up to date on new products.  It’s free and simple.  Stop by the store to sign up!

Tuesdays are Senior Discount Day!!
Take 10% of your entire purchase
Applicable to seniors 60+

Wednesdays are Student Discount Day!!
Take 10% off your entire purchase
Must show current student ID

First Fridays are Customer Appreciation Discount Day!!
10% off your entire purchase for ALL customers


4301 Main St. has been serving the community for many decades.  Our values have been consistent over the years, striving to provide the best possible products for a healthy lifestyle.  We're independently and locally owned and proud to be a longstanding part of of this community.